Quantitative research blogs | Forsta https://www.forsta.com/quantitative-research/ Customer Experience & Research Technology Tue, 08 Apr 2025 12:37:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://www.forsta.com/wp-content/uploads/sites/5/2021/11/cropped-Forsta_Symbol_RGB_Navy-32x32.png Quantitative research blogs | Forsta https://www.forsta.com/quantitative-research/ 32 32 Research HX deep dive: Data collection  https://www.forsta.com/blog/research-hx-deep-dive-data-collection Tue, 08 Apr 2025 12:37:46 +0000 https://www.forsta.com/blog/ Research HX deep dive: Data collection Smarter research starts with stronger data  Every insight begins with a single data point. But when that data is scattered, inconsistent, or locked in outdated tools, the road to said insight is long, slow, and full of potholes.   Data collection is the foundation of market research, yet inefficiencies cost […]

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]]> The hidden dangers of non-integrated AI https://www.forsta.com/blog/the-hidden-dangers-of-non-integrated-ai Wed, 02 Apr 2025 10:00:00 +0000 https://www.forsta.com/blog/ The hidden dangers of non-integrated AI Artificial Intelligence is the darling of the research world right now. And rightly so! When done well, AI can accelerate analysis, boost productivity, and help research teams uncover deeper insights faster than you can say “machine learning.” But of course, there is a catch: Not all AI tools are […]

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]]> Overcoming data quality challenges with AI https://www.forsta.com/blog/overcoming-data-quality-challenges-with-ai Wed, 19 Mar 2025 11:18:59 +0000 https://www.forsta.com/blog/ Overcoming data quality challenges with AI AI: The rising data quality champion  As a market research pro you’re making sense of the data mine. But when it’s messy, incomplete, or just plain unreliable, time can be a significant roadblock. Enter artificial intelligence (AI). Your companion when transforming chaos into clarity and delivering insights that drive […]

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]]> Breaking down silos: The case for unified research platforms https://www.forsta.com/blog/unified-research-platforms Wed, 12 Mar 2025 12:19:16 +0000 https://www.forsta.com/blog/ Breaking down silos: The case for unified research platforms Picture this: Your research team is knee-deep in surveys, reports, and eleventy-billion different software platforms. There’s data in one place, analysis happening somewhere else, and reporting tools that refuse to talk to each other. Meanwhile, your client is tapping their fingers impatiently, waiting for insights that […]

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]]> Building a future-ready research agency  https://www.forsta.com/blog/future-ready-research-agency Fri, 21 Feb 2025 08:00:00 +0000 https://www.forsta.com/blog/ Building a future-ready research agency Market research isn’t what it used to be. Gone are the days when you could collect data in one place, analyze it in another, and manually stitch everything together like some kind of scary digital Frankenstein. Today’s clients want faster insights, richer data, and reports that don’t take three weeks […]

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]]> Five guiding principles for integrating AI in market research https://www.forsta.com/blog/integrating-ai Mon, 10 Feb 2025 16:44:39 +0000 https://www.forsta.com/blog/ Five guiding principles for integrating AI in market research Artificial Intelligence (AI) in market research casts an aura akin to the new kid on the block—equal parts intriguing and intimidating. With endless possibilities, from turbocharging your operational processes to transforming data analysis, AI is simply BURSTING with promise. But let’s be real for a second: […]

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]]> Integration: the market research magic bullet   https://www.forsta.com/blog/integration-magic-bullet Thu, 30 Jan 2025 08:00:00 +0000 https://www.forsta.com/blog/ Integration: the market research magic bullet   Efficiency, accuracy, and speed are non-negotiable. Yet, many agencies are still grappling with disconnected tools, fragmented workflows, and time-consuming manual processes. These challenges not only slow you down but also eat into your ability to develop new ways to add value for yourself and clients.   The problem with […]

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]]> Battle on bias: AI is learning from our mistakes https://www.forsta.com/blog/battle-on-bias Mon, 09 Dec 2024 14:32:43 +0000 https://www.forsta.com/blog/ Battle on bias: AI is learning from our mistakes Artificial Intelligence (AI): the wonder child of technology that’s revolutionizing everything from how we order pizza to how we design buildings. We’ve got algorithms making us playlists, optimizing our exercise routines, and suggesting the next hot trend in socks. But as this tech powerhouse learns from […]

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]]> How automation is shaking up market research efficiency https://www.forsta.com/blog/automation-research-efficiency Mon, 09 Dec 2024 14:32:43 +0000 https://www.forsta.com/blog/ How automation is shaking up market research efficiency In the whirlwind world of market research, staying ahead means being fast, smart, and open to change. As we cruise toward 2025, it’s all about process automation and streamlined operations. So without any delay, let’s dive into how these strategies are shaking up the industry, and how […]

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]]> Agile market research (and why it’s here to stay) https://www.forsta.com/blog/what-is-agile-market-research Wed, 27 Nov 2024 16:34:33 +0000 https://www.forsta.com/?p=39019 Cluster analysis is a statistical method of grouping data into clusters in relation to how similar they are. Read our guide to learn more about cluster analysis.

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