Customer experience blogs | Forsta https://www.forsta.com/customer-experience/ Customer Experience & Research Technology Thu, 06 Mar 2025 16:30:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://www.forsta.com/wp-content/uploads/sites/5/2021/11/cropped-Forsta_Symbol_RGB_Navy-32x32.png Customer experience blogs | Forsta https://www.forsta.com/customer-experience/ 32 32 Incorporating the Human Experience in CX Technology https://www.forsta.com/blog/human-experience-in-cx-technology Tue, 18 Mar 2025 10:00:00 +0000 https://www.forsta.com/blog/ Content We’ve all been there, stuck in a customer service loop, repeating the same issue to different support agents. Clicking through an automated chatbot that doesn’t get it. Getting a mass email that completely misses the mark. Trying to click out of a product recommendation we would never be interested in. It’s frustrating, impersonal, and […]

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]]> Forsta’s AI secret to explosive CX response rates https://www.forsta.com/blog/forstas-ai-secret-explosive-cx-response-rates Tue, 04 Mar 2025 11:00:00 +0000 https://www.forsta.com/blog/ Content Data is everywhere, but insights? Those are a lot harder to come by. In the current environment of perpetual information overload, the real power isn’t in collecting more data, but in asking the right questions and being able to act on the answers.  Customer experience (CX) teams have long struggled with a simple truth: […]

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]]> The art of bringing delight to CX: how to win hearts and build loyalty https://www.forsta.com/blog/bringing-delight-to-cx Wed, 12 Feb 2025 11:00:00 +0000 https://www.forsta.com/blog/ Content The feeling of delight holds immense importance in the often-elusive customer journey.  We know that a delightful customer experience builds loyalty, strengthens relationships, and makes your brand unforgettable. Positive experiences turn customers into advocates, transforming satisfaction into lasting loyalty. But let’s be real—delivering delight at every twist and turn down the sales funnel takes […]

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]]> From data to decisions: finding the right CX sources https://www.forsta.com/blog/finding-the-right-cx-sources Tue, 21 Jan 2025 11:00:00 +0000 https://www.forsta.com/blog/ Content In today’s data-driven world, businesses have unprecedented access to customer insights—but are they making the most of it? With global data creation expected to surpass 394 zettabytes by 2028, the challenge isn’t collecting data; it’s knowing how to turn it into actionable strategies that drive loyalty and growth. Customer experience (CX) isn’t just about […]

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]]> AI summaries vs. Text Analytics: how to use both in customer feedback https://www.forsta.com/blog/ai-summaries-vs-text-analytics Thu, 16 Jan 2025 13:34:34 +0000 https://www.forsta.com/blog/ Content Customer feedback is key to unlocking better experiences, stronger loyalty, and higher satisfaction. But there’s a catch—transforming raw feedback into valuable insights isn’t easy. Myriad data points across the customer journey can make deciphering this feedback arduous, from surveys to social media comments, finding the signal in the noise can overwhelm even the most […]

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]]> 11 strategies to create a positive customer experience https://www.forsta.com/blog/how-to-create-a-positive-customer-experience Thu, 02 Jan 2025 15:03:00 +0000 https://www.forsta.com/?p=39187 Customer experience can make or break your business. We’ve compiled a list of 11 key strategies you can use to ensure you are creating a positive customer experience.

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]]> Unpacking zero-party data: a guide to customer-driven insights https://www.forsta.com/blog/unpacking-zero-party-data Thu, 05 Dec 2024 11:00:00 +0000 https://www.forsta.com/blog/ Content Zero-party data cuts through the noise, putting the power in your customers’ hands—and yours. You’ve got mountains of data, but what’s actually helping you make decisions? Imagine data that gives you exactly what you need—clear insights straight from your customers. That’s the power of intuitive technology, enabling complex information to be distilled into simple, […]

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]]> Breaking the spend cycle: lower customer acquisition costs through operational excellence https://www.forsta.com/blog/lower-customer-acquisition-costs Tue, 19 Nov 2024 11:00:00 +0000 https://www.forsta.com/blog/ Content Acquiring new customers shouldn’t feel like setting a match to your budget and watching it burn. Sure, anyone can pour cash into campaigns, reel in a few clicks, and watch the numbers go up—until they don’t. When ad costs rise, audiences shift, and loyalty feels like a thing of the past, what happens? Those […]

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]]> Future-proof your insight strategy by mastering data ownership and activation https://www.forsta.com/blog/mastering-data-ownership-strategy Mon, 12 Aug 2024 16:23:29 +0000 https://www.forsta.com/blog/ Discover how to future-proof your insights strategy by mastering data ownership and leveraging technology. Learn key principles to drive strategic decisions, enhance brand perception, and navigate customer sentiment. Empower your organization with a flexible, forward-thinking data strategy.

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]]> All you need to know about direct-to-consumer https://www.forsta.com/blog/all-you-need-to-know-about-direct-to-consumer Tue, 23 Jul 2024 12:38:36 +0000 https://www.forsta.com/blog/ Explore the direct-to-consumer (DTC) retail model, discover its pros and cons, and learn about key trends and practical tips to navigate and succeed in the DTC landscape.

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