Focus Groups blogs | Forsta https://www.forsta.com/focus-groups/ Customer Experience & Research Technology Thu, 04 May 2023 11:16:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://www.forsta.com/wp-content/uploads/sites/5/2021/11/cropped-Forsta_Symbol_RGB_Navy-32x32.png Focus Groups blogs | Forsta https://www.forsta.com/focus-groups/ 32 32 8 key benefits of a strong brand https://www.forsta.com/blog/8-key-benefits-of-a-strong-brand Fri, 21 Oct 2022 08:18:34 +0000 https://www.forsta.com/?p=37934 What’s your favourite coffee chain? Is there one particular beer you always buy? How about holidays? Do you always book through the same provider? If you crave Starbucks but wouldn’t go near a Tim Horton’s, scoff Dunkin’ Donuts but couldn’t swallow a Krispy Kreme, chug away on Northern Monk but have banished BrewDog from your weekend repertoire or give Delta a shady side-eye as you venture into Virgin, you know first-hand the power of branding.

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]]> A complete guide to storytelling in market research https://www.forsta.com/blog/a-complete-guide-to-storytelling-in-market-research Thu, 20 Oct 2022 17:26:23 +0000 https://www.forsta.com/?p=37935 Storytelling is essential for getting the message across to your customers, Read our guide to learn how you can use your market research data to tell a story.

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]]> How to get the best results from online focus groups  https://www.forsta.com/blog/best-results-online-focus-groups Wed, 28 Sep 2022 10:53:48 +0000 https://www.forsta.com/?p=37855 Online focus groups are a powerful qualitative market research tool. But can digital produce the same level of deep insight as face-to-face? Read our guide to smart solutions that examines online vs traditional focus groups.

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]]> Online vs offline focus groups: which works for you? https://www.forsta.com/blog/online-offline-focus-groups Wed, 28 Sep 2022 10:49:01 +0000 https://www.forsta.com/?p=37852 Online focus groups have revolutionized access to qualitative market research. How do they compare to gathering insight face-to-face?

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