Thought leadership blogs | Forsta https://www.forsta.com/thought-leadership/ Customer Experience & Research Technology Tue, 11 Apr 2023 07:54:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://www.forsta.com/wp-content/uploads/sites/5/2021/11/cropped-Forsta_Symbol_RGB_Navy-32x32.png Thought leadership blogs | Forsta https://www.forsta.com/thought-leadership/ 32 32 What is brand experience and why is it important? https://www.forsta.com/blog/what-is-brand-experience Fri, 24 Mar 2023 16:28:47 +0000 https://www.forsta.com/?p=39334 Brand Experience represents the emotional, cognitive & behavioral experience that consumers have when interacting with a brand. Read to learn more.

The post What is brand experience and why is it important? appeared first on Forsta.

]]> Winning strategies for research agencies: Process automation and efficiency https://www.forsta.com/blog/winning-research-agency-strategies-process-automation-and-efficiency Fri, 23 Dec 2022 15:15:00 +0000 https://www.forsta.com/?p=36186 Winning strategies for research agencies: Process automation and efficiency Market research is a mature industry with robust methods and effective quality controls. In recent years, however, agencies have encountered a version of the innovator’s dilemma [1] – in which established suppliers are subject to competitive pressures by new entrants. The explosive growth in research technology has been […]

The post Winning strategies for research agencies: Process automation and efficiency appeared first on Forsta.

]]> Winning strategies for research agencies: premium advice and expertise https://www.forsta.com/blog/winning-research-agency-strategies-premium-advice-and-expertise Wed, 21 Dec 2022 13:58:00 +0000 https://www.forsta.com/?p=36129 Winning strategies for research agencies: premium advice and expertise Over the last few years, management consultants have grown their market research activities significantly. McKinsey Periscope, Accenture Interactive and PWC all have established customer insights capabilities, and these have been growing strongly. Other consultancies have acquired research agencies with specialist expertise. KPMG acquired Nunwood to build […]

The post Winning strategies for research agencies: premium advice and expertise appeared first on Forsta.

]]> Why empathy is the most important tech tool in today’s economy https://www.forsta.com/blog/why-empathy-is-an-important-tech-tool Tue, 29 Nov 2022 13:47:10 +0000 https://www.forsta.com/?p=38447 We explore how empathy is more than just paying lip service to the concept, how you can create empathy even when the (virtual) environment is against you, and how empathy can help you take your customer experience to the next level.

The post Why empathy is the most important tech tool in today’s economy appeared first on Forsta.

]]> Cultivating an innovative culture https://www.forsta.com/blog/cultivating-an-innovative-culture Tue, 29 Nov 2022 13:35:55 +0000 https://www.forsta.com/?p=38444 What does it mean to have an innovative culture? It’s a question that more and more business leaders are asking themselves as they search for new ways to remain competitive, relevant, and poised for success.

The post Cultivating an innovative culture appeared first on Forsta.

]]> Winning strategies for research agencies: Connecting research & human experience https://www.forsta.com/blog/winning-research-agency-strategies-connecting-research-human-experience Mon, 28 Nov 2022 14:31:00 +0000 https://www.forsta.com/?p=36193 Winning strategies for research agencies: Connecting research & human experience At Forsta, we get to see both sides of the research and experience industry. Not only do we work with hundreds of research agencies around the world; we also work with some of the world’s most dynamic and forward-thinking client organizations. Many of the world’s […]

The post Winning strategies for research agencies: Connecting research & human experience appeared first on Forsta.

]]> Winning strategies for research agencies: Blended technology & services https://www.forsta.com/blog/winning-research-agency-strategies-blended-technology-services Wed, 23 Nov 2022 18:59:00 +0000 https://www.forsta.com/?p=36192 Winning strategies for research agencies: Blended technology & services To succeed and grow in the emerging tech-centric research industry, agencies need to harness software and automation. However, the inverse is also true: technology companies need expert services to be successful. Even an archetypal software firm like Salesforce, for example, spends 25% of its revenue on […]

The post Winning strategies for research agencies: Blended technology & services appeared first on Forsta.

]]> How to measure brand awareness https://www.forsta.com/blog/how-to-measure-brand-awareness Tue, 27 Sep 2022 10:56:16 +0000 https://www.forsta.com/?p=37848 Brand Awareness is a term for the extent to which a customer recognizes a brand or product by itsname. We’ve outlined how you can measure your brand awareness.

The post How to measure brand awareness appeared first on Forsta.

]]> What is brand awareness – a complete guide https://www.forsta.com/blog/what-is-brand-awareness Tue, 27 Sep 2022 09:25:30 +0000 https://www.forsta.com/?p=37844 Learn some of the most effective strategies that you can adopt to increase your brand awareness andboost the growth of your business.

The post What is brand awareness – a complete guide appeared first on Forsta.

]]> 15 strategies to increase your brand awareness https://www.forsta.com/blog/strategies-to-increase-brand-awareness Tue, 27 Sep 2022 09:08:23 +0000 https://www.forsta.com/?p=37841 Learn some of the most effective strategies that you can adopt to increase your brand awareness andboost the growth of your business.

The post 15 strategies to increase your brand awareness appeared first on Forsta.

]]>