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Storytelling From black and white, to stories in color Make your data mean something and craft infographics that can explain, inspire and convince people to act. Show the steps in a customer journey, shine a light on issues and reveal trends in your data that truly come to life. Transform your data It’s easy to […]
Conversational AI: surveys that talk back Traditional surveys: the necessary part of market research. But can potentially be mundane for participants. Long-winded, static, and incapable of adapting on the fly, they risk losing participant interest. Thankfully, there’s a hero on the horizon: conversational AI. Conversational AI is complimenting traditional surveys. Allowing a blend of qual […]
The hidden dangers of non-integrated AI Artificial Intelligence is the darling of the research world right now. And rightly so! When done well, AI can accelerate analysis, boost productivity, and help research teams uncover deeper insights faster than you can say “machine learning.” But of course, there is a catch: Not all AI tools are […]
AI and the new era of customer experience: Insights for 2025 and beyond Webinar synopsis: In today’s fast-paced digital landscape, customer experience (CX) is the ultimate differentiator—and AI is rewriting the playbook for how businesses connect with their customers. Tune in to an engaging session that blends cutting-edge thought leadership with actionable strategies to elevate […]
Research HX deep dive: Data collection Smarter research starts with stronger data Every insight begins with a single data point. But when that data is scattered, inconsistent, or locked in outdated tools, the road to said insight is long, slow, and full of potholes. Data collection is the foundation of market research, yet inefficiencies cost […]
Integration: the new frontier of insights for research HX Webinar synopsis: Discover the faster, smarter and more accurate way to research with Research HX. Gone are the days of sequential processes skipping between platforms. Parallel workflows, integrated steps and AI enhancements to the tools you use daily. Related resources
Many feedback programs measure Net Promoter Score movements, but few can reveal the “why” of customer behavior. Forsta’s HX Benchmarks puts performance in context so you can understand what great experiences look like for your customers. Learn more about the human-centered intelligence you need to outperform the market.
