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Case study

Greenbook-Forsta partnership bolsters validity and integrity of GRIT Report

Greenbook-Forsta partnership bolsters validity and integrity of GRIT Report Greenbook-Forsta partnership bolsters validity and integrity of GRIT Report If your work involves research, analytics, or insights, you’ve probably heard of the GRIT Report and may have seen the recently released Business & Innovation edition, the first product of the new Greenbook-Forsta partnership. Read on for […]

Greenbook-Forsta partnership bolsters validity and integrity of GRIT Report
Ebook

Accelerated change: Online focus groups are now mainstream

Accelerated change:Online focus groups are now mainstream In a matter of weeks, the COVID-19 global pandemic changed the daily lives of billions of people around the world as cities, states, and countries, shut down normal operations and billions of people sheltered in place in their homes. Even as restrictions loosen, many offices and schools remain […]

Accelerated change: Online focus groups are now mainstream
Customer experience

Going beyond the NPS® Score

Going beyond the NPS® Score Created nearly 2 decades ago, the Net Promoter Score has attracted much controversy among the CX professional community. But first, a quick reminder… NPS measures a customer’s propensity to recommend a brand on a 0-10 scale. Promoters are those who give a score of 9 and 10, Detractors 6 and less, and Passives make up the rest with […]

Going beyond the NPS® Score